Same News, New Month: Travel Advertising Down
Outside Magazine posts healthy gain, while Spirit barely beats last year’s revenue
By Aiden Carter | 5/10/2002


April 2002 advertising revenue was down compared with April 2001 advertising at most of the nation’s largest travel magazines, according to a survey by Publishers Information Bureau.

The exception was Outside Magazine, which was up 13.31 percent in advertising revenue. Southwest Airlines’ in-flight magazine, Spirit, was down in adverting pages but up a marginal 0.64 percent in adverting revenue.

The April 2002-April 2001 figures are:

Magazines 2002 Pages 2001 Pages Percent Change 2002 Revenue 2001 Revenue Percent Change
Backpacker 46.02 64.08 -28.18 $1,467,884 $1,836,754 -20.08
Conde Nast Traveler 78.47 88.20 -35.76 $4,871,923 $6,788,070 -28.23
Hemispheres 39.00 269.15 -55.78 $1,747,440 $3,653,890 -52.18
National Geographic 27.21 32.62 -16.56 $4,172,693 $6,354,556 -34.34
National Geographic Traveler 54.00 56.78 -4.89 $2,280,717 $2,863,637 -20.36
Outside Magazine 95.41 89.56 6.54 $6,008,283 $5,302,531 13.31
Sky Magazine 46.00 86.41 -46.77 $2,017,805 $3,462,695 -41.73
SkyGuide 17.93 25.62 -30 $458,404 $490,680 -6.58
Spirit 80.14 91.39 -12.32 $1,707,734 $1,696,828 0.64
Travel Holiday 119.77 113.35 5.67 $5,173,519 $5,488,326 -5.74
Travel + Leisure 146.36 187.15 -21.79 $9,787,913 $12,153,691 -19.47
Attaché 51.59 78.84 -34.56 $1,508,374 $2,292,890 -34.22


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