The exception was Outside Magazine, which was up 13.31 percent in advertising revenue. Southwest Airlines’ in-flight magazine, Spirit, was down in adverting pages but up a marginal 0.64 percent in adverting revenue.
The April 2002-April 2001 figures are:
| Magazines | 2002 Pages | 2001 Pages | Percent Change | 2002 Revenue | 2001 Revenue | Percent Change |
| Backpacker | 46.02 | 64.08 | -28.18 | $1,467,884 | $1,836,754 | -20.08 |
| Conde Nast Traveler | 78.47 | 88.20 | -35.76 | $4,871,923 | $6,788,070 | -28.23 |
| Hemispheres | 39.00 | 269.15 | -55.78 | $1,747,440 | $3,653,890 | -52.18 |
| National Geographic | 27.21 | 32.62 | -16.56 | $4,172,693 | $6,354,556 | -34.34 |
| National Geographic Traveler | 54.00 | 56.78 | -4.89 | $2,280,717 | $2,863,637 | -20.36 |
| Outside Magazine | 95.41 | 89.56 | 6.54 | $6,008,283 | $5,302,531 | 13.31 |
| Sky Magazine | 46.00 | 86.41 | -46.77 | $2,017,805 | $3,462,695 | -41.73 |
| SkyGuide | 17.93 | 25.62 | -30 | $458,404 | $490,680 | -6.58 |
| Spirit | 80.14 | 91.39 | -12.32 | $1,707,734 | $1,696,828 | 0.64 |
| Travel Holiday | 119.77 | 113.35 | 5.67 | $5,173,519 | $5,488,326 | -5.74 |
| Travel + Leisure | 146.36 | 187.15 | -21.79 | $9,787,913 | $12,153,691 | -19.47 |
| Attaché | 51.59 | 78.84 | -34.56 | $1,508,374 | $2,292,890 | -34.22 |